For long-time Silicon Valley entrepreneur Marc Willard, the debut of Transcend Insights® in March 2015 represents the culmination of a 20-year track record of innovation in solving complex tech industry challenges. He most recently turned his attention to population health management (PHM), leveraging his extensive background in strategic business planning, customer driven research, product development, sales and marketing to launch Transcend Insights. The company creates true community-wide interoperability and analytics through cutting-edge, yet simple-to-use technology to help patients, physicians and healthcare systems nationwide enhance healthcare and improve outcomes. Marc’s entrepreneurial vision has made an impact across tech industries. Using his connections in the venture community to secure venture capital, private equity and strategic investments, Marc has the vision and expertise to take businesses from startup to successful exits – selling two of his startups to public companies. In 1989, he founded ColourPass Corporation, a worldwide leader in the digital imaging market, and sold it to Raster Graphics Inc. in 1997. In 2003, he founded Certify Data Systems, a pioneer in health information exchange technology, while working as an Entrepreneur in Residence at Ricoh Innovations. He sold Certify to Humana in November 2012. Marc’s latest venture, Transcend Insights, exemplifies his innovative approach to simplifying population health. After he sold Certify to Humana, he merged it with two other Humana tech companies: Anvita™ Health, an industry-leading healthcare analytics company, and nliven systems, an intuitive health care software firm. Through Transcend Insights, a wholly owned subsidiary of Humana, Marc has achieved his vision of combining community-wide interoperability with real-time healthcare analytics and intuitive care tools to enhance the patient experience and reduce costs. One of Marc’s passions is sharing his engineering and technical expertise, as well as his venture/investment community connections, with other entrepreneurs seeking to navigate the challenges of starting tech companies in an increasingly competitive marketplace.