Our executive leadership team includes some of the most innovative and creative thought leaders in healthcare information technology. With extensive backgrounds in interoperability and analytics, our leadership team has the experience and wisdom needed to drive population health and wellness solutions.
For long-time Silicon Valley entrepreneur Marc Willard, the debut of Transcend Insights® in March 2015 represents the culmination of a 20-year track record of innovation in solving complex tech industry challenges. He most recently turned his attention to population health management (PHM), leveraging his extensive background in strategic business planning, customer driven research, product development, sales and marketing to launch Transcend Insights. The company creates true community-wide interoperability and analytics through cutting-edge, yet simple-to-use technology to help patients, physicians and healthcare systems nationwide enhance healthcare and improve outcomes.
Marc’s entrepreneurial vision has made an impact across tech industries. Using his connections in the venture community to secure venture capital, private equity and strategic investments, Marc has the vision and expertise to take businesses from startup to successful exits – selling two of his startups to public companies. In 1989, he founded ColourPass Corporation, a worldwide leader in the digital imaging market, and sold it to Raster Graphics Inc. in 1997. In 2003, he founded Certify Data Systems, a pioneer in health information exchange technology, while working as an Entrepreneur in Residence at Ricoh Innovations. He sold Certify to Humana in November 2012.
Marc’s latest venture, Transcend Insights, exemplifies his innovative approach to simplifying population health. After he sold Certify to Humana, he merged it with two other Humana tech companies: Anvita™ Health, an industry-leading healthcare analytics company, and nliven systems, an intuitive health care software firm. Through Transcend Insights, a wholly owned subsidiary of Humana, Marc has achieved his vision of combining community-wide interoperability with real-time healthcare analytics and intuitive care tools to enhance the patient experience and reduce costs.
One of Marc’s passions is sharing his engineering and technical expertise, as well as his venture/investment community connections, with other entrepreneurs seeking to navigate the challenges of starting tech companies in an increasingly competitive marketplace.
Kristin Russel is a successful entrepreneur and award-winning marketing professional with proven leadership experience in the health care information technology (HCIT) industry.
Having led marketing and sales teams at both Cerner and Omnicell, Russel has a deep understanding of the HCIT space. Before working at Transcend Insights, Russel led North American marketing for Omnicell, overseeing the complete product portfolio for the medication and automation solutions vendor. Russel’s first venture into health care was with Cerner, where she drove client experience initiatives and supported Cerner’s foray into physician practices.
Before working in the HCIT industry, Russel founded Anachron and secured financing to start the global online banking solution that was ultimately sold to ING bank.
Russel uses her MBA in international finance from the École Supérieure de Commerce de Rennes, France and her master’s degree in public administration from Carleton University in Canada to support the strategic endeavors of the organizations she leads.
Scott Heckenberg has more than 25 years of experience in the information technology (IT) industry. Before starting his current role as Transcend Insights’ vice president of solution delivery, Heckenberg spent more than 17 years in various positions across Humana, most recently serving as the company’s vice president of solution engineering for healthcare services.
During his time at Humana, Heckenberg led the delivery of numerous technology solutions to enable the organization’s integrated care delivery strategy encompassing clinical, pharmacy, provider, health IT and medical record domains. He was also instrumental in facilitating the tremendous growth and success of Humana Pharmacy’s mail order and retail pharmacies. Additionally, Heckenberg dedicated much of his time to improving Humana’s consumer experience and increasing engagement via a multitude of call center and digital technologies.
Heckenberg obtained his accounting and finance degree from the University of Georgia.
Daniel Skempton brings more than 15 years of client services leadership experience to the company. Skempton joined Certify Data Systems (now Transcend Insights), where he was responsible for a broad span of post-sale, client-facing groups, including product implementation, client project management, product support and customer success.
Before joining Certify Data Systems, Skempton was a director of global consulting services at Software AG, where he managed a team of delivery managers and consultants and was responsible for the sale and oversight of consulting services engagements across the Northeastern United States and Canada. Skempton has also served in various client services leadership positions for TIBCO Software and Oracle Corporation.
Skempton obtained his bachelor’s degree in electrical engineering and electronics and a master’s degree in product design and management, both from the University of Liverpool. Skempton also has a master’s degree in supply chain management from the Massachusetts Institute of Technology.
Julia Zhang brings extensive software development experience to her current role at Transcend Insights. As vice president of product development, Zhang leads her team in developing the company’s product portfolio. Her drive to develop and deliver world-class software that better serves the healthcare industry and its patients is supported by her continuous improvement of individual skillsets, team dynamics and processes.
Prior to joining Transcend Insights, Zhang served as a senior manager at Accela, Inc. During this time, she transformed an inefficient software development process to Agile Scrum and spearheaded the development of the organization’s cloud-based platform. Before Accela, Zhang worked at E-Loan, Inc., where she led the development of the first online banking application system in the United States.
Zhang earned her bachelor’s degree in structural engineering from Zhejiang University. She also received a master’s degree in geotechnical engineering from Louisiana State University and honed her business and management skills in the Executive Leadership Development program at Stanford University.
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